Build-to-Rent – The New Trend in Real Estate
- Janis Udris

- Sep 12
- 1 min read

In the US and Europe, investors are increasingly putting money into the Build-to-Rent (BTR) segment. The reason is clear – much of the housing stock is aging, costly to maintain, and no longer fits modern lifestyles.
For investors, building new homes and renting them out offers:
Stable value growth over the next 10 years
Sustainable and predictable income streams
Increasing demand from younger generations
The old housing stock significantly lags behind what modern renters are looking for:
🏡 minimalist, functional design🌿 energy efficiency and low maintenance🌞 large windows and plenty of natural light💶 lower monthly expenses🔑 privacy and freedom
And this trend is not just theoretical – large-scale projects are already underway in Europe:
Castleforbes in Dublin with over 700 apartments
Highpoint in London, a 46-storey BTR tower with nearly 500 units
The Castings in Manchester with 352 apartments
📈 Here lies one of the most interesting investment opportunities for the future – Build-to-Rent as both a capital preservation and lifestyle model, which is gradually emerging in Latvia too.



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